Built by someone who actually ran restaurants

To every restaurant owner and operator reading this,

My family ran a restaurant for over a decade. I grew up in that kitchen, working 14-hour days, updating menus at midnight, fighting with providers over their technology not working and how much they were going to charge me.

I saw firsthand how:

• • Every dollar matters when you're running on tight margins
• • There's never time to deal with complicated tech
• • Third-party companies and platforms slowly strangle your business

Later, as CMO and CTO for restaurant brands, I discovered something worse. The entire restaurant tech industry is broken:

• • Agencies charging tens of thousands of dollars for websites, then $1000/month to change your hours
• • Seven different systems powered by different providers, none talking to each other
• • POS systems that cost more than a car and still crash during dinner rush
• • Every vendor treating restaurants like ATMs

And I realized something: Restaurant tech wasn't built to help restaurants win. It was built to extract as much money as possible from people too busy to fight back.

That pissed me off. So I built Welcome.

Not another tech company trying to squeeze restaurants dry.

But the platform I wish my family had when we were figuring out how to compete with chains that had million-dollar marketing budgets. The tools that could have helped me better serve our franchisees and restaurant operators during my time as a marketing and technology leader in the industry.

Simple. Fair. Built by someone who actually gets it.

Let's build something amazing together.